Written by: Klaudia TiricoIt’s been a whirlwind of a year for the B2B marketing world, as marketers took their strategies to the next level to engage buyers in a more authentic, human way. The landscape is ever-evolving and new technologiesWeiterlesen auf Demand Gen...
Every week, I have the privilege of editing a column from CMI Chief Strategy Advisor Robert Rose. Each one contains a gem of wisdom – sometimes more than one. Giving each a final polish is one of my favorite tasks. That’sWeiterlesen auf Content Marketing...
Written by: Elise SchoeningContent insight and activation platform PathFactory announced a new partnership with conversational marketing and sales platform Drift that aims to improve the buyer journey by bringing content insights and chatbot capabilities together....
Written by: Elise SchoeningFunnelCake’s lead-to-revenue management system is designed to unify lead and opportunity data from Salesforce to deliver actionable, full-funnel reporting for sales and marketing leadership. FEATURES/FUNCTIONALITY The solution aims to bring...
Written by: Brian AndersonThe ongoing increase in priority to offer real-time personalization is positioning marketing leaders to act as the cross-functional medium for connecting customer experiences, according to new research from Salesforce. The company’s fifth...
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